If you are like most companies, you feel that a corporate keynote speaker can transform your event from something boring and monotonous to something interesting that people will learn from and remember for a long time. However, most companies have had a poor experience with speakers at their functions, which can cause you to reconsider their abilities.
Each speaker will have their focus area, which can make or break the event. If you are interested in a sales content, choosing speakers that deal with positive thinking content may not work well. While positive thinking and team building are important, your employees won’t get as much from the sales conference as if you chose speakers that focused on the area of sales.
Most companies don’t understand the point of corporate keynote speakers. For most, the speakers can change the minds of employees to persuade them to do something they didn’t think possible or that they didn’t believe before. Because employees are social creatures, they tend to learn information better when it is spoken to them. You may have multiple handbooks and helpful brochures that can help, but listening to someone tell you those things will work a lot better and get someone to change or see how change can be helpful.
A keynote speaker can accomplish a lot if allowed to do so. They can move their audience into action and can take people on a journey, both emotionally and intellectually, to a new outlook, position or place.
They can get commitments out of others that you or your company may not be able to do because they are in a better position to do so. You are the boss, and the employees must listen to you and do what you ask, but speakers are there of their own accord and can compel your employees to do something.
What They Don’t Do
Speeches are not going to help with details, such as plans, next steps or in-depth strategies. The audience will be busy responding to the call to action supplied by the speech. However, after the speech, the employees will be ready and excited to start working out the details. They also can’t fix long-standing problems, but can create the groundwork to help you start fixing problems.