It’s your job to help your customers to see what you have to offer. Many times, candy and cookie makers want to be able to show off their items in bags rather than turning to boxes. Consumers love to be able to see what they are buying and getting with each purchase. And, candy bags are a bit more cost friendly than boxes, not to mention being easier to package and manage. Yet, finding the right bags is a bit of a big deal.
Make It Personal
One of the most common mistakes candy makers have when it comes to bagging their product is making it too simple. You can purchase basic cello bags very inexpensively. You can then place your items in these, tie them up, and place them on your shelf for easy purchasing. However, this presents the problem of logos and marketing. When that bag goes home, you want the customer to remember where they found their treat so they can come back time and time again. A good way to do this is with the use of a label affixed to the bag. You can also buy candy bags with pre-printed messages. This is a bit more upscale and ensures they don’t forget.
Next, be sure that the bags you buy fit the items just right. A bag that’s too big makes the consumer think they are not buying anything. A bag that’s too small smashes your product and creates a “too little for my money” feeling. Avoid this with the proper bag selection.
Spending a few extra minutes choosing candy bags really is the easy price to pay for getting it just right. You will find that the right bags really can help to sell your product and give you the look and feel you want.