The problem with most corporate events is that whoever’s in charge of planning spends so much effort and time creating the perfect event, aligning goals and doing everything they can to make the event successful. Then, they rush out to hire a speaker and end up with someone who’s boring, dull or not passionate about what they’re doing, so the whole night is ruined. If this has happened to you in the past, you may not be willing to hire another speaker, but you may want to rethink that.
Help Your Goals
The point of a keynote speaker is to tie your goals and objectives into their speech. Your event is about one thing or a theme, such as personal hygiene, upcoming changes or something else. The speakers you consider should be able to create a speech that touches on those points in a new and different way, usually by adding humor.
A humorous speaker is there to make people laugh, but at the same time, they’re also trying to get people involved or to learn about what the event is about.
Retention And Listening
Your group may not want to hear what you have to say, especially if it involves change or something they did incorrectly (such as not washing their hands thoroughly or allowing sexual harassment). Therefore, it’s up to you to get them interested in listening, which is why humorous keynote speakers are the best choice.
Studies have shown that when people laugh, they become more relaxed, which means they’re more apt to retain the information you project. Likewise, they’ll implement (use) it and may even laugh while they do it, especially if they remember something funny from the speaker you chose. Just make sure that the speaker you choose keeps things professional, especially for touchy subjects like sexual harassment.