Many small businesses may have the notion that embarking on local SEO is something difficult. However, in the real sense, it is doable and a straightforward process if you take the time and effort. And, although you can do local SEO by yourself, sometimes you may find that there are things that require the hand of a professional to handle them. You may also not have the time to do it and that’s why you need to seek help of a search engine optimization company in Charleston, SC. Here are a few things to help you start your local SEO campaign:
Do your local citation properly
You need to make sure that your business has been listed accurately and correctly on the web. Every small business wishing to advance its local search results should have local business profiles placed on local review sites and directories such as TripAdvisor and Yelp. The business should also be listed in other local directories that are relevant to the brand.
Information such as address, name, and phone number should be provided. Remember that if Google finds some discrepancies on the information provided in different directories or review sites, it could drop your local authority.
Local relationship building
After you have provided your information in the directories, the other thing you should do is optimize content as well as external links to ensure local relevance. If you are posting articles, ensure that they have the name of your city. Also ensure the content is relevant to the location of your business.
You may want to guest post, participate in local event forums, and publish on local media and news outlets. Build a culture of publishing press releases in authority news sites.
Consider local reviews
You should encourage customers to provide feedback and reviews about your brand, the experience they have had, and any other useful information. This can be done on review sites such as Yelp. Other people will read the reviews, something that builds their confidence and they may begin seeking your brand or products and services.
A point to emphasize here is that you cannot buy reviews or solicit them from audiences. However, you can indirectly persuade people to give comments and feedback about your brand in the review sites. Make sure you have more positive reviews. Seek help of a search engine optimization company in Charleston, SC for all your local SEO campaigns.
Is your online visibility dwindling? Claim it by opting for local SEO with help of a trusted search engine optimization company in Charleston, SC.