There are any number of benefits that you receive by exhibiting a tradeshow that you can’t get anywhere else. To begin with where else would you ever get the chance to show off your company’s skill and knowledge plus your products to at least hundreds if not thousands of people. You may also find that the other companies that are exhibiting at the show can become invaluable contacts may also be able to send extra business your way. There are numerous other benefits to working a trade show, and some of them include ways to make the most of your trade show truss.
Questions to Ask Yourself
- You should always weigh all your choices and what benefits they can give you. Think about the size of your booth, where and how you would like your trade show truss system placed, and then consider your budget.
- You may not want to exhibit at every single trade show. Before you commit your company’s monies, think about if this show is one that is truly going to benefit your company. Is this a show geared towards your customers?
- Be sure your graphics are on target for the show. It could be that this show will be rolling out and promoting a new product or maybe you want to revive an older brand. The matter what your reasoning is, the graphics need to be on point. Typically, the use of one or two large images is more effective than a busy banner.
- Lastly, but just as important, is your company’s message consistent? If you use different messages and ploys on promotional items, handouts, and banners you are apt to confuse consumers. A consistent message is memorable.
Is your trade show staff well trained? Since they will be representing your company is vitally important that they present themselves as personable, friendly, and knowledgeable, not only about your products, but also by your company itself.