Land Rover: Rough and Tumble Beginnings

by | Apr 21, 2023 | Car Dealership

The Land Rover is indisputably the grandfather of the four-wheel drive sports utility vehicle. From the beginning, it was a stark, no-nonsense vehicle. The original, with its spare tire mounted on the hood and its headlights looking out on the world from behind a mesh screen, was enough to lure even the least adventurous driver into an off-track world beyond the urban landscape of cities such as Philadelphia.

Rough and Tumble

The early Land Rovers were built to handle almost any terrain. They frequently appeared in safari movies. They were to remain very utilitarian in design, eschewing comfort for sheer practicality from inception into the 1990s. Although increased levels of comfort continued to creep into and modify the interior, the Land Rover brand remained true to its origins.

Even today, the 2023 Land Rovers are more than capable of tackling the toughest of terrains. They are made tough. They feature high tires and a high road clearance. Increased safety measures and improved technology have done nothing to hurt its image. It remains a rough-and-tumble vehicle, ready for action but some models have been adapted to better handle urban roads.

The Indomitable Land Rover

The demand for the practical nature of this vehicle has not waned since its first appearance in 1948. The demand for a more urban and comfortable version produced a new family member – the Range Rover. Together the two Land Rovers cover the urban market as well as the adventurous niche who want to wander off the beaten path.

If you are looking for a new or pre-owned Land Rover in Philadelphia at a great price, our sales events are a great opportunity to buy the vehicle you have always wanted. Visit Cherry Hill Imports Auto Group and schedule your test drive today.

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