You’re probably asking what pay per click advertising is, and what it can do for your business. This article will help to answer these questions and show you some of the reasons why it can be beneficial for your digital presence.
What is Pay Per Click?
When it comes to pay per click advertising, it is pretty much exactly what it sounds like. When companies advertise, their advertisements are on the sides, tops, and bottoms of the site. Some even pop up in the middle, but these advertisers aren’t paid unless the advertisement is clicked on. This type of advertisement can also be referred to as keyword advertising, as keywords play a large part in what advertisements pop up and where.
How Does It Work?
When it comes to pay per click or PPC advertising, an advertiser cannot pay more to make sure that their ads appear more than their competitors. Usually these ads are put through an Ad Auction, where ads are put through an automated process to determine the relevance to users. Overall, it can be a sort of gamble as to who will see your ad, and how often people will see your ad. The good part about this process is that your ad will most likely be seen by future clients as they would be more likely to be chosen by this automated process. For example, if your company specializes in selling used cars, and a potential client searches for used cars online, your ad is more likely to pop up than if they were searching for plane tickets.
Why is This Beneficial?
You only pay for your ads if they are clicked on. You will be able to better control your budget with this type of advertising. You won’t be paying for advertisements that may or may not be causing your digital presence to grow. Since these ads go through an Ad Auction, you will also know that your ads are being targeted to a group of people that will be more likely to visit. This can give you more consistent and immediate traffic to your site.